Product Page: Cheat Sheet WP by Chris Ford

How To Make Money Delivery Digital Products: Get Started

Let me be straight and up front. I am not going to sugar coat this subject matter because with Covid-19 Pandemic here, it is imperative that people understand a few things. Selling digital products online is one if not the best way to make money online. You do not have to be smart, pretty or funny. What you need is just the desire and to know this is not a get rich quick scheme or anything of that nature. You will not be a success overnight, but once you make your first dollar in your PayPal account the rest will be history. So, let’s go over how to get that dollar into your account.

When you start selling products, you need traffic. People are traffic. I have no idea how you got here, but you are here. You are traffic. Before we begin our relationship, it is imperative that I tell you up front what I do and how I help people just like you with problems. If I were a nurse, my job would be to help anyone who came into the hospital, to the best of my ability. There are processes in place that I operate by that will allow the team here in the hospital to operate in a professional and logical manner.

My job right now is to solve your problem and not just your problem but for anyone who is interested in this subject matter. To help you, I share information. Yes, I literally talk about what you want to know and understand that I do not have all of the answers, so I make products that have the answers you are looking for. Some of the answers I have for you are quick, short and valuable. These answers are free and because it is more efficient that I give these answers away, not only are you educated with the answer, but I can also go on to multitask and help someone else.

When I help someone I am elated to get your feedback. I like sharing what you said with my audience and not only do they get something out of what you said, I can also make additional products where there appears to be a need for clarity or to show how to handle the problem successfully. Another way I gain the trust of my audience is via email. Yes, I use an email autoresponder which I call my digital assistant. This assistant works 24/7 helping me to deliver my message, news and information, suggestions and ideas to my customers. Over time, this system I have becomes very valuable. I use my assistant to ask questions and to drive my responses in a way that works for my audience. No one likes to receive spam, so I remove anyone who doesn’t want me on my list. I utilize coupons to help my customers take advantage of what I have to offer if they so choose. Nothing wrong with that. 

As a problem solver, I have to come up with solutions that make sense and then influence my audience that this solution I have come up with dressed properly into  a product will help them. My objective is to make things easier for You as opposed to harder, along the way you learn about me and I learn more about your needs. My objective is to ensure that the solutions you choose for your situation are being implemented. Some people read my solutions and still have questions, others read my solutions and move along to other things. There is nothing wrong with that, it’s just that acting in this way might not be in your best interest. Of course, maybe the product did not match your problem and had just a fraction of what you were seeking. There is no one product that will take care of everything, except mentorship. At this time, I do not offer mentorship as a solution. That kind of service would require more upfront fees and at this time, my best plan of action are the courses that I offer that act as a substitute for mentorship. At times I have to pick and choose my battles.

People ask me all the time, what should my digital product be? My answer is, to make that determination, requires some investigation. What I say is one thing but of course, I am not the only person in this space. There are other folks that have other ideas that are working for them, so it really depends on who you ask. But fear not, there are niches that I do not cover, so there are lots of under service people looking for solutions and that is where you come in.

Product pricing is something that I get a lot of questions about in my course how to make a digital product that sells. The fact of the matter is, people struggling are price sensitive and when developing a product that tackles the solution, presented in a way that is effective and works- the initial price of the product is low and very reasonable. I depend on my customers to be aware of the buzz I generate around a solution and be the first to get their hands on my product. If and when they do, the feedback I receive tells me how to improve my product or ensure that the product meets the payment. A product that does not do what it says, means I have not done enough research or that the experience in that area did not match what was presented as a solution. The more information you tackle the problem with, the better the outcome, however I have learned to listen to customers. Product creation is an art form, so expect disappointments at first. If you really suck at product creation, then you had better figure out a way to find products that solve difficult problems that sale and make money. Sorry, but no solutions are offered at this time.

Everyone has to build a sales page. I go into the function and details in one of my courses on building products and then selling them. A sales page is just a resume of what the product can do. Some sales pages present products solutions as the one all be all. Well, that is not always the case. Book titles must convey enough information to grab the reader’s attention. The table of contents should do the rest which is answering the question about what’s inside. Everyone has a different style, so there is no one right way, but there is a general formula for making and delivering a sales page. Again, I teach that in my course. 

The final piece of the puzzle is communicating with people using different campaign strategies. Some people like social media, others like to use advertising platforms. I like to utilize free platforms to generate traffic. To get the word out, you have to build a community and because I like automation, I utilize automation tools that help perform that task. Thinking outside the box is also very important. No two people think or act alike, we are creatures of habit and we are also stubborn. That means we do not get things right the first time, marketing or traffic generation means breaking habits if you have any and changing perception.

Final thoughts

To get started selling products is a pretty long road but I promise to make that road as easy as possible. You will need to invest in some tools, like a website and of course knowledge and courses. Other things you need can be found on the internet, but a considerable amount of your time will be research and figuring out where to jump aboard on a train traveling a thousand miles a second.

I love writing reports, it is something that I was trained to do by my mentor. Reports really give my audience those tiny pieces of information they need to make decisions and to consider thought provoking concepts about a subject matter they have no knowledge of. Reports are about a hundred times less than a book, so you are able to consume the information quickly and get what you need from there. My reports are conversation products that I research subject matter, and put together my thoughts which I present to you, which should hit the mark but not be so detailed that what should be a conversation becomes an unintentional detailed college dissertation. 

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